Partner

T Brand Studio

Format

360° CG

Premiere

November, 2016

Download

Download link

Project

01 / 11

Cartier

To celebrate the renovation of the flagship Cartier store on Fifth Avenue and 52nd Street, Emblematic was awarded a two-part commission:  a “time travel” video that lets the viewer experience the scene outside the building in three different decades, as well as a virtual tour of the interior of the new store.

Partner

T Brand Studio

Format

360° CG

Premiere

November, 2016

Download

Download link

The time travel piece begins in 1910, with a horse and cart, Model T Ford cars, and pedestrians in period costume; it then transitions to 1970, with the appropriate shifts in architecture, vehicles, and clothing, before resolving to the present day, with a view across the avenue to the new store in all its glory.

The piece was based on meticulous historical photo research, combined with high-resolution animations of people, vehicles, animals and props.